Corporate Holiday Case Study
Citibank: A Family Holiday Party for 300 Managers and Their Families
Citibank wanted a holiday event where branch managers and their families could enjoy the season and interact together. Dale’s role was to create family-friendly entertainment that gave both adults and children something to share. Citibank continued hiring him for seven years.
The Event Need
Give Managers and Their Families Something They Could Enjoy Together
Citibank planned a family holiday party for approximately 300 branch managers and their families at the Chicago Museum of Science and Industry.
The event was designed to celebrate the season while giving managers and their families time to interact outside the normal business setting.
Citibank needed entertainment that worked for both adults and children and helped families share the experience rather than separating the event into entertainment for one age group or another.
Dale’s Role
Create a Holiday Experience Families Could Interact Around
Dale used detailed balloon artistry, comedy, and direct interaction to create entertainment that could involve children while still giving parents and other adults something to watch, react to, and enjoy.
Rather than treating the children’s entertainment as separate from the rest of the event, the interaction gave families a reason to gather around the same moments.
That made the entertainment part of the family experience Citibank wanted the holiday party to create.
Value to the Holiday Event
The Entertainment Helped Families Share the Same Experience
Citibank was not simply filling time for the children. The entertainment supported the larger purpose of the event: giving managers and their families a festive experience they could enjoy together.
Worked Across Generations
The visual balloon art appealed to children while the comedy and interaction kept adults involved in the same experience.
Created Family Interaction
Families could laugh, react, and participate together instead of splitting into separate adult and children’s activities.
Supported the Holiday Atmosphere
The entertainment added another festive element to a large family holiday gathering without needing the entire event to stop for a formal performance.
The Result
The Strongest Proof Was Seven Years of Repeat Bookings
Citibank’s holiday committee reported that Dale’s detailed balloon work impressed the managers and that his comedy made it easier for families to interact with each other.
Citibank continued hiring Dale for the managers’ family holiday event for seven years.
“Dale’s detailed balloon work wowed our managers, and his comedy made it easy for families to interact with each other.”— Citibank Holiday Committee