b>Case Study: Hickory River Smokehouse – Grand Opening
Scenario: Hickory River Smokehouse is opening a new store at the Streets of Woodfield. This is the owner’s second location and is looking to draw attention to the four day Grand Opening.
Goal: Have family-friendly entertainment, but generate a customer email database for marketing purposes.
Conclusion: Hickory River Smokehouse (HRS) hired Dale Obrochta to assist in the Grand Opening planning and entertainment. HRS is looking for an ambassador who can entertain, promote, and help generate a mailing.
“Dale had the entire restaurant laughing, and when he wasn’t making people laugh with his balloon art, he was educating them about the grand opening specials, encouraging people to check-in on Facebook, or having people register for a raffle which generated our email list.” said owner David. Dale’s four day presence generated countless Facebook check-ins, stuffed the raffle box, and had people laughing.
“Dale’s knowledge about Grand Openings was an added bonus and help with social and Internet marketing, along with providing signage promoting his appearance!”. Sheryl Abrams, Advertising & Marketing Mgr.