Trade Show Statistics

Ineffective Staffing
Equals Ineffective Exhibiting

Warm bodies standing in a booth looking pretty and not engaging attendees is waste of booth real estate.

85% Of An Exhibitors Success Lies On Their Staff

Inexperienced booth staff is not talking about the 4-bullet points prospects need to know about your product or service.

53% Of Exhibitor Managers Say It’s “Difficult” To “Very Difficult” To Keep Effect Booth Staffs

Staff transfer or move on, but you can count on Dale to be there day-in and day-out to generate leads.

Trade Show Visitors Tell 6+ People
About Their Experience.

You booth will be colorful, entertaining, informative, and the talk of the trade show.

Create a Buzz in Your Booth

Solve your booth marketing like hundreds of other clients by calling Dale. It’s the right solution. (708) 744-0234

Putting unCONVENTIONal Twists on Lead Generation

Data obtained from Center for Exhibition Industry Research, Skyline Exhibits, EXHIBITOR magazine, American Business Media, and Market Reality eSurvey

Recent Posts

The Picture Perfect Corporate Event

Understand Human Nature at a Corporate Event

It is human nature for people not to interact when thrust into a large group like a corporate event.  If you cannot instantly associate with things, people, or environment that make you feel safe and comfortable, your internal mood level is compromised, and an uneasy feeling sets in.

Party DNA

Our DNA is to blame for this feeling.  Our ancestors’ survival was all about safety.  Failure to connect with a group meant danger and the need to flee, and we learned to avoid a hungry dinosaur feeding by making a connection with the group.  

Centuries later we are still doing this. We arrive at a company event, and we instantly become watchers as we must better understand our environment before interacting.  We all have done it;  we arrived at a party, and the first thing we do is check it out and look for people we know.  We are satisfying the basic human need of feeling safe.

Creating an Interaction and Reducing Fear

This is where I come into the story.  My job is to transform this human fear/flight reaction and create an environment where people are at ease and want to interact.  The primal fear changes to relationship building and emotion levels subside and move from safety to fun. 

Balloon animal Head-Pulled-Off

Now you might be wondering, how can I accomplish this internal transformation in my guests?  Over decades of entertaining, I have seen business professionals inner child emerge as they laugh, wonder, and are amazed as I twist a balloon figure.  A human mind is a puzzle-solving machine, and when you mix in social interaction, creativity, and the ability to see something being creating instantly before your eyes, it evokes curiosity and conversation, leading to social communication. 

Now in a state of relaxation, emotions turn to fun and sharing.  Cell phones come out, share buttons pressed, and the world is seeing your corporate event on social media. 

What once was a scary corporate event, now turns into a party that they want to share with their friends around the world.

Corporate Event Transformation from Scary to Fun

Guests stand with mobile phones in hand capturing every twist and turn. In the spotlight, a guest waits in anticipation for their cherished artwork. The crowd erupts in laughter and delight as Dale’s personality is only dulled by the smiles on guests face. A rich array of colored tubes is crafted into an exceptional headpiece as flashes erupt from friend’s cameras — your guest struts like a supermodel. Standing there is Dale with guests waiting for their personalized masterpiece.

“Dale’s entertaining and social skills are outstanding, and he had people interacting and laughing.  He made Urschel Laboratories, Inc 100-year celebration a big success.” – Karen Anselm, Vice President of Production.

Let Dale help you. As he has done with thousands of other corporate event coordinators, have him as your ice breaker entertainment and have people interacting and making your vision of the perfect corporate event come true.