Case Study: Professional Research Consultants, Inc. – ASHHRA Trade Show
Scenario: Professional Research Consultants, Inc. (PRC, Inc) attending the ASHHRA conference in Nashville TN. The focus of this conference is to establish a better B2B business relationship in the industry and to develop a stronger network.
Goal: Create a buzz on the trade show floor that will attract traffic and allow sales staff to better network with vendors while strengthening the personal connection with current customers.
Conclusion: PRC, Inc., having a previous working relationship with Dale Obrochta, knew his abilities to attract a crowd. What they did not expect was a slow attendance. Dale’s high energy and positive attitude was a vitamin B12 shot for the PRC sales staff. The staff was able to strengthen the business connections with present clients, and Dale drew exhibiting vendors to the PRC booth allowing staff to “break the ice” with new exhibitors and make inroads into new business ventures.